Content and Copywriting: The Complete Toolkit for Strategic Marketing, 2nd ed.
Margo Berman. New York, NY: Wiley-Blackwell. 2024. 508 pages, including index
Index Terms—content creation, copywriting techniques, multimedia campaigns, strategic marketing
Reviewed by—Michelle Gardner.
Margo Berman’s Content and Copywriting: The Complete Toolkit for Strategic Marketing is a valuable guide …
For those addressing AI and comm issues, consider this CFP for PaCor’s May 2025 conference.
https://www.pacor2025uva.es/125491/detail/pacor-2025.html
IEEE Transactions on Professional Communication
SEPTEMBER 2024 VOLUME 67 NUMBER 3 IEPCBU (ISSN 0361-1434)
INTEGRATIVE LITERATURE REVIEWS
The Evolutionary Convergence of Technical Communication and Translation: An Integrative Literature Review of Scholarship from 2000 to 2022, G. Palumbo and A. H. Duin
This study sought to identify the evolutionary convergence …
September 24 @ 7:00 pm – 8:00 pm (UTC -4)
Please join the Philadelphia chapter of the IEEE Professional Communication Society for an virtual event. Everyone is welcome to attend. Traffic control is an essential part of a safe, efficient transportation system. One of three main traffic control …
In April 2024, an outreach session was held for the ProComm at IEEE Student Xavier College of Engineering at Nagercoil, Tamil Nadu. The event was named the “Professional Communication Society Awareness & IEEE Student Branch Valedictory Function.” This is one of the very active student …
Senior Member is the highest grade of IEEE membership for which a member can apply. Only 10% of the 400,000 members of IEEE are Senior Members. We would love to see more of our colleagues in the Professional Communication Society applying for this honor.
Benefits of …
Moving from Student to Engineer: Part 2
By Robert Lyons, Technical and Management Consultant, and Nancy Barr, PhD
On top of their day jobs, engineers are often called on to work on the proposals to win business that keeps the company alive. Engineering students are probably familiar …
Moving from Student to Engineer – Part 1
By Robert Lyons, Technical and Management Consultant, and Nancy Barr, PhD
The differences between academic and industrial communication projects seem to be in scope and scale of content, size and number of teams, duration of collaboration, and geographic dispersion.
Industry …
By Nancy Barr, PhD, and Robert Lyons, Technical and Management Consultant.
A common question of engineering students nearing graduation involves negotiating. They want to know whether it’s okay to negotiate when they receive a job offer, how to negotiate without offending, i.e., losing out on the …
For many, the fundamentals of everyday work experienced a seismic shift in 2020-2021. This short series will cover updated information about best practices for engineering, scientific, and business online presentations given the major shifts towards ongoing remote work circumstances. From online presence to authentic interactions, …
