Monday October 13

8:00 – 9:00 am

Jared L. Cohon University Center, Rangos 2/3 (2nd Floor)

9:00 – 9:15 am

9:15 – 10:15 am

Opening Plenary

Hometown Research: Leveraging Technology in Learning Science—Marsha Lovett (Carnegie Mellon University)

Breakout Session
10:30 – 11:45 am

Workshop – Research and relevance

How do we adapt the traditional research article so it’s relevant to the practicing professional?—Saul Carliner (Concordia University), Ryan K. Boettger (University of North Texas), Erin Friess (University of North Texas)

Lessons Learned in Visual Design

Visual Design Principles and Effective Sentence Diagrams for the 21st Century—Alan Manning (Brigham Young University), Nicole Amare (University of South Alabama)

Learning How to Teach Visual Communication Design Skills to Scientists and Engineers—Melissa D. Clarkson (Division of Biomedical and Health Informatics, University of Washington)

Cross-cultural Emotion Responses to Japanese Typefaces—Joshua Caldwell (Brigham Young University)

Innovative Teaching and Assessment Tools

Texts as Tools to Support Innovation: Using the Business Model Canvas to Teach Engineering Entrepreneurs About Audiences—Cory Hixson (Virginia Tech, Department of Engineering Education), Marie C. Paretti (Virginia Tech, Department of Engineering Education)

Extended Abstract:The Value of Multimodal Assessments in 21st Century Learning—Tim Oldakowski (Slippery Rock University)

Minecraft-Based Preparatory Training for Software Development Project—Daisuke Saito (Tokai University), Akira Takebayashi (ICT/Programming School TENTO), Tsuneo Yamaura (Tokai University)

Plenary Lunch
12:00 – 1:15 pm

Plenary Lunch: Blicq Award

The Source of a Speaker’s Words in a Scientific Presentation: What Schools Teach Versus What Professionals Expect—Michael Alley (Pennsylvania State University)

Breakout Session
1:30 – 2:45 pm

MOOCs and Online Learning

Teaching Writing Online: Two Case Studies—Deborah Dysart-Gale (Concordia University), Saul Carliner (Concordia University)

Video and Course Content Discussion on Massive Open Online Courses: An Exploratory Research—Magali Dubosson (HEG Fribourg), Sabine Emad (HEG Genève), Alexandra Broillet (University of Geneva and Webster University Geneva), Constance Kampf (Aarhus University, Denmark)

18 Years of Teaching Technical Communication Online: Tricks and Traps, Dos and Don’ts, Strengths and Weaknesses—Keith Grant-Davie (Utah State University), David Hailey (Utah State University)

Software Engineering: Lessons from Industry

Modern DevOps: Optimizing Software Development Through Effective System Interactions—Constantine Aaron Cois (Carnegie Mellon University, Software Engineering Institute), Joseph Yankel (Carnegie Mellon University, Software Engineering Institute), Anne Connell (Carnegie Mellon University, Software Engineering Institute)

Continuous System and User Documentation Integration—Todd Waits (Carnegie Mellon University, Software Engineering Institute CERT Division), Joseph Yankel (Carnegie Mellon University, Software Engineering Institute CERT Division)

Extended Abstract: Application and Evaluation of a Process-oriented Wiki System—Jiajie Pan (Shanghai Nuclear Engineering Research & Design Institute)

Harnessing the Power of Rhetorical Tools

Opening the Window to Lifelong Learning: Applying the Johari Window Framework in Engineering Communication Curriculum—Theresa Merrick Cassidy (Kansas State University)

Introducing Micronesian Stick Charts as Models of Visual Technical Communication—Tom Moran (Rochester Institute of Technology)

Think Rhetorically: Navigating the Contested Territory of Social Media in the Workplace—Hilary A. Sarat-St Peter (Columbia College Chicago), Josephine Walwema (Oakland University)

Breakout Session
3:00 – 4:15 pm

What Can Social Media Teach Us?

Folk Classification of Social Media Services as Grounds for Explaining or Predicting Trends in Use—Gilbert Wilkes (Mount Royal University), Brian Trayor (Mount Royal University), Jaigris Hodson (CGI Canada)

Recruiting Research Participants with Social Media: A Proposal for a Body of Knowledge—Alexandra L. Bartell (The Boeing Company)

The Use of Built-in Digital Backchannels in Professional Communication Within Academic Conferences in Virtual Worlds: A Comparison with the Use of Twitter in Real Life Conferences—Sabine Emad (HEG Genève), Alexandra Broillet (University of Geneva and Webster University Geneva)

Integrating Software in the Classroom

Implementing an XML Authoring Project in a New Media Course—John E. Stewart (University of South Florida, Sarasota-Manatee)

Extended Abstract: Comparing Cultural Models in the Context of Teaching Global Software Engineering—Amir Zeid (American University of Kuwait), Rehab El-Bahey (American University of Kuwait)

Quality and Engagement in Online Learning

The Work of Education in the Age of the Digital Classroom: Resurrecting Frankfurt School Philosophies to Examine Online Education—Chris Dayley (Utah State University), David D. Hoffman (Utah State University)

Learning Design: Creating a Quality Learning Environment—Russel L. Kahn (SUNY Institute of Technology)

Designing an Engaging Digital Learning Tool: A Report on a Motivation Study and Its Impact on the Design of an Online Learning Tool—Stacie Rohrbach (Carnegie Mellon University), Suguru Ishizaki (Carnegie Mellon University), Necia Werner (Carnegie Mellon University), Janel Miller (Carnegie Mellon University)

Breakout Session
4:30 – 5:45 pm

Workshop—Simple Terms

Communication In Simple Terms: A Method for Creating Policies and Agreements Your Audience Can Understand and Follow—Leanne Libert (ThoughtForm)

Rhetoric in Real World Contexts

Work-in-Progress: Argument Development for Ontario, Canada’s Harmonized Sales Tax—Debbie Davy (Texas Tech University)

Design Research in the Context of Federal Law Enforcement—Barbora Batokova (Carnegie Mellon Software Engineering Institute, CERT Division), Todd Waits (Carnegie Mellon Software Engineering Institute, CERT Division), Anne Connell (Carnegie Mellon Software Engineering Institute, CERT Division)

Engaging Public Administrators in Training: Technical Communication as a Responsive Rhetorical Art—Elenore Long (Arizona State University)

Ethics and Rhetoric in Professional Communication

A Rhetorical Reboot: Technical Writing Ethics in the Age of Digital Media—J. A. Rice (Western Kentucky University)

Will We Ever Learn: Case Studies of Rhetorical Errors and Effective Rhetorical Strategies in Written Communication—From the Challenger Accident to the BP/Horizon Oil Rig Disaster to the 2011 Mississippi Flood—Carolyn Boiarsky (Purdue University Calumet)

Tuesday October 14

8:00 – 9:00 am

Plenary: Lufkin Award

Engineering Ethos in Environmental Public Policy Deliberation—Richard A. House (Rose-Hulman Institute of Technology), Richard Layton (Rose-Hulman Institute of Technology), Jessica Livingston (Rose-Hulman Institute of Technology), Sean Moseley (Rose-Hulman Institute of Technology)

Breakout Session
9:15 – 10:30 am

Innovations in Engineering Education

Tethering the Classroom to the Workplace through Embedded Writing Instruction—Ann Staton (Montana Tech of the University of Montana), Merry Rendahl (University of Minnesota)

Extended Abstract: A Professional Communication Course for Engineering Freshmen—George Hayhoe (School of Engineering, Mercer University), Helen Grady (School of Engineering, Mercer University)

Impact of Critical Thinking Instruction on First Year Engineering Students—Peter Weiss (University of Toronto), Jason Bazylak (University of Toronto)

Global Literacies in the Classroom and Industry

Reclaiming the Articulated Space: A Cultural Analysis of Learning and Appropriation of Digital Literacy among the Ageing Population in India—Anirban Ray (University of North Carolina wilmington)

Practitioners’ Perspectives of the Technical Communication Field in Ireland—Yvonne Cleary (University of Limerick)

Laying a Foundation for Academic Writing in Engineering: Helping International Graduate Students Write in English—Joanne Lax (Purdue University)

Lifelong Learning in Context

“What and How do we learn from LinkedIn Forums?” An Exploratory Investigation—Alexandra Broillet (University of Geneva and Webster University, Switzerland), Constance Kampf (Aarhus University, Denmark), Sabine Emad (HEG-Geneva)

How to Balance Control, Power, and Culture in Municipal Organization: A Complex Responsive Process Theory—Walter Bolwerk (Open University), Jan Ulijn (Eindhoven and Open University)

Lifelong Learning in a Fourth World Setting—Ruth Vanbaelen (Nihon University, College of Science and Technology), Jonathan Harrison (Nihon University, College of Science and Technology), Gust van Dongen

Breakout Session
10:45 am – 12:00 pm

Panel—Dynamic Rhetorics

Extended Abstract: Dynamic Rhetorics: Incorporating Programming into the Technical Communication Curriculum—J. D. Applen (University of Central Florida), Sonia Stephens (University of Central Florida), Karl Stolley (Illinois Institute of Technology)

Panel—Networked Learning, Collaboration, and Connectedness

The Roles of Networked Learning, Collaboration, and Connectedness in the Classroom—Dawn M. Armfield, PhD (Frostburg State University), Krista Kennedy (Syracuse University), Ann Hill Duin (University of Minnesota)

Panel—Diverse, International, Online Audiences

Responding to the Needs of Diverse, International, Online Audiences: Writing Commons, Data, and Representation—Jack Hennes (Michigan State University), Jason Tham (University of Minnesota), Quentin Vieregge (University of Wisconsin-Colleges), Cassandra Branham (University of Central Florida)

Breakout Session
12:00 – 1:15 pm

Lunch, Student Poster Competition, Workshop

Publishing with the Professional Communication Society: Journal and Books—Traci Nathans-Kelly (Cornell University), Saul Carliner (Concordia University)

Breakout Session
1:30 – 2:45 pm

Bridging Academy and Industry

Navigating the Situated Learning Experience in an Environmental Engineering Project from the Perspectives of Both Students and Instructors—Lydia Wilkinson (University of Toronto)

Who Says What to Whom? Assessing the Alignment of Content and Audience Between Scholarly and Professional Publications in Technical Communication (1996-2013)—Ryan K. Boettger (University of North Texas), Erin Friess (University of North Texas), Saul Carliner (Concordia University)

The Role of Co-operative Education in Ensuring Students’ Success When Transitioning from Classroom to Industry—Jenny Reilly (The University of British Columbia), Tatiana Teslenko (The University of British Columbia)

Overcoming Communication Obstacles—a Global View

Coding Miscommunication: A Method for Capturing the Vagaries of Language—Kendall Kelly (St. Edwards University)

Navigating the “Eddies”: Cross-Cultural Teaching and Learning Experiences in a Technical and Professional Writing Class—Shuwen Li (University of Minnesota-Twin Cities)

Multicultural (mis)communication in IT Research Labs—Anna Danielewicz-Betz (University of Aizu), Tatsuki Kawaguchi (University of Aizu)

Communicating Science—STEM Education

An Audience of Peers: Topics in Experimental Biology—Karen Pepper (Massachusetts Institute of Technology)

Using the Structure of the Abstract to Clarify and Organize Students’ Thinking—Thalia Rubio (Massachusetts Institute of Technology)

Extended Abstract: Engage, A Model of Student-Led Graduate Training in Communication for STEM Disciplines—Melissa D. Clarkson (Division of Biomedical and Health Informatics, University of Washington), Natalie R. Footen (School of Environmental and Forest Sciences, University of Washington), Megan F. Gambs (School of Oceanography, University of Washington), Ivan F. Gonzalez, Juliana Houghton (School of Aquatic and Fishery Sciences, University of Washington)

Breakout Session
3:00 – 4:15 pm

Workshop—Empowering Engineering Presenters

Don't Get Stuck on the Bridge: Getting Past Roadblocks to Teaching and/or Enacting Greater Engineering Presentations—Traci Nathans-Kelly (Cornell University)

Learning to Assess and Improve Visual Communication

Infographics: Horrid Chartjunk or Quality Communication—Michael J. Albers (East Carolina University)

Using Eye-Tracking and Form Completion Data to Optimize Form Instructions—Noël T. Alton (Western Governors University, University of Baltimore), Caitlin Rinn (University of Baltimore), Kathryn Summers (University of Baltimore), Kath Straub (

Visualizing Categorical Data: An Introduction to Correspondence Analysis for Technical Communication Researchers—Chris Lam (University of North Texas)

Insights from Current Research

STEM Writing: Applying Lessons Learned from a Genre Analysis of Fermilab Documents—Jolynne Berrett (Utah State University)

What Are the Most Common Title Words in Technical Communication Publications?—Ryan K. Boettger (University of North Texas), Erin Friess (University of North Texas)

A Genre Analysis of High-Tech Marketing White Papers: A Report of Research-in-progress—Jefrey S. Naidoo (Culverhouse College of Commerce, The University of Alabama), Kim Sydow Campbell (Culverhouse College of Commerce, The University of Alabama)

4:30 – 5:30 pm

Keynote Address

Dream, Learn, Do and be Daring—Doug Reeve (University of Toronto)

Wednesday October 15

8:00 – 9:00 am

Plenary: Joenk Award

Help Yourself! On the User-Centered Design of Self-Service Systems—Karin Siebenhandl (Danube University Krems), Günther Schreder (Danube University Krems), Michael Smuc (Danube University Krems), Eva Mayr (Danube University Krems), Manuel Nagl (Danube University Krems)

Breakout Session
9:15 – 10:30 am

Learning and Collaborating in Teams

Extended Abstract: What Makes Teamwork Work? Development of an Observation Protocol Rubric for Evaluating Teamwork—Richard House (Rose-Hulman Institute of Technology), Julia Williams (Rose-Hulman Institute of Technology)

Strategies for Dealing with Slacker and Underperforming Teammates in Class Projects—Joanna Wolfe (Carnegie Mellon University), Elizabeth Powell (Tennessee Tech University)

Work in Progress – Students and Engineers Collaborating in Global Virtual Context—Xiaoli Li (University of Dayton)

Creativity in the Engineering Classroom

Professional Writing in the Arts and Media: Reports from the Field—Hilary Sarat-St Peter (Columbia College Chicago)

Extended Abstract: Extending Creativity in the Engineering Classroom—Ken Tallman (University of Toronto)

Using Digital Storytelling with Infographics in STEM Professional Writing Pedagogy—Sandra Hill (University of Baltimore), Claudia Grinnell (University of Louisiana at Monroe)

Learning from Corporate Communications

The Cultural Production of New Forms of Practice: Social Media, CSR and Lifelong Learning for Consumers—Constance Kampf (Aarhus University, Denmark)

Corporate Lifelong Learning 2.0: Design of Knowledge Management Systems with Social Media Functions as Learning Tools—Claas Digmayer (HCI Center, Textlinguistics & Technical Communication, RWTH Aachen University), Eva-Maria Jakobs (HCI Center, Textlinguistics & Technical Communication, RWTH Aachen University)

How to Design Work Related Information for Low-literate Employees?—Joyce Karreman (University of Twente), Nienke van Norel (University of Twente), Ellen Uiters (National Institute for Public Health and the Environment), Desirée Beaujean (National Institute for Public Health and the Environment)

10:45 – 11:45 am

Plenary: Schlesinger Award

From Disciplinary Grounding to Interdisciplinary Understanding—Bernadette Longo (New Jersey Institute of Technology)

11:45 – 12:00 am