Published on January 9, 2013
Harvard School of Public Health Executive and Continuing Professional Education
March 18-20, 2013 Boston, MA
This introductory program explores the scientific foundations for effective risk communication. Participants will gain the skills necessary to communicate about risk to various audiences by working with different perspectives and encouraging more reasoned behavior among the people they are trying to influence and serve.
- Understand the key components that make up risk perception, the values and concerns brought by various audiences, and likely responses of these audiences to such risk issues as new technologies, facility siting, and new regulations
- Develop strategies to enhance understanding and trust amongst audiences while minimizing conflict on risk issues
- Craft organizational policies and messages responsive to audience risk concerns
If you have any questions about this course, please contact Peter J. Bretton.