The First Quarter 2015 issue of the IEEE Transactions on Professional Communication is now available.
Highlights of the issue include research articles on “Critical Factors Influencing Innovation Diffusion on Corporate Websites,” “A Reexamination of Fortune 500 Homepage Design Practices,” “Remaking the Pitch: Reuse Strategies in Entrepreneurs’ Pitch Decks,” “The Role of Personal Experience When Interpreting Family Business Communication,” “Reasons for Using English or the Local Language in the Genre of Job Advertisements: Insights from Interviews with Dutch Job Ad Makers,” and a case study on “Learning Beyond the Classroom and Textbook: Workplace Enculturation via Technical Communication Client Projects and Internships.”
1. Research Article: Critical Factors Influencing Innovation Diffusion on Corporate Websites by Roman Zollet and Andrea Back
Explores the critical factors affecting a firm’s adoption of innovations in interactivity on their organizational websites.
2. Research Article: A Reexamination of Fortune 500 Homepage Design Practices by Scott Jones
Identifies current practices for designing the homepages of Fortune 500 companies, including the ways they integrate social media, differentiate themselves from one another, and in which homepage practices have changed in the previous 5 years.
3. Research Article: Remaking the Pitch: Reuse Strategies in Entrepreneurs’ Pitch Decks by Clay Spinuzzi, Scott Nelson, Keela S Thomson, Francesca Lorenzini , Rosemary A. French, Gregory Pogue, Sidney D. Burback, and Joel Momberger
Identifies three general strategies that entrepreneurs use when reusing content in their pitch decks.
4. Research Article: The Role of Personal Experience When Interpreting Family Business Communication by Kent Marett, Emily Garrigues Marett, and Shanan R. Litchfield
Explores how workers in family owned businesses perceive messages from family members and others.
5. Research Article: Reasons for using English or the local language in the genre of job advertisements: Insights from interviews with Dutch job ad makers by Frank van Meurs, Brigitte Planken, Hubert Korzilius, and Marinel Gerritsen
In markets where English is not the primary language, some organizations still prepare job ads in English and the local language or just in English. This article explores the factors affecting that decision.
6. Teaching Case: Learning Beyond the Classroom and Textbook: Workplace Enculturation via Technical Communication Client Projects and Internships by Elisabeth Kramer-Simpson, Julianne Newmark, and Julie Dyke Ford
Explores how approaches such as client projects in technical communication courses for majors prepares students for internships and their transition to the work world.
To view the issue, visit http://ieeexplore.ieee.org/xpl/tocresult.jsp?isnumber=7110679&punumber=47. Note that a subscription is required to see the full text of articles.
Members will receive a single printed copy of the first and second quarter issues within the next several weeks.
Saul Carliner, PhD, CTDP
Editor-in-Chief, IEEE Transactions on Professional Communication