Your work is impactful, significant, and substantial. It indicates your hard-won knowledge and expertise. You’ve done the heavy lifting, but now you may need to communicate your findings to a non-expert audience. In the following sections, you’ll learn a communication development process that will help you achieve the best results in communicating to non-experts.

  1. Define the purpose of your communication task

    How to focus your task to communicate clearly.

  2. Understand your audience

    How to get to know and appeal to your audience so they can help you achieve your goals.

  3. Develop your key messages

    How to connect your purpose to your audience.

  4. Represent your key messages with successful language use

    How to use proper grammar and make effective word choices.

  5. Choose the medium for your key message

    How to select the medium for your communication task.