Your work is impactful, significant, and substantial. It indicates your hard-won knowledge and expertise. You’ve done the heavy lifting, but now you may need to communicate your findings to a non-expert audience. In the following sections, you’ll learn a communication development process that will help you achieve the best results in communicating to non-experts.
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Define the purpose of your communication task
How to focus your task to communicate clearly.
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Understand your audience
How to get to know and appeal to your audience so they can help you achieve your goals.
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Develop your key messages
How to connect your purpose to your audience.
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Represent your key messages with successful language use
How to use proper grammar and make effective word choices.
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Choose the medium for your key message
How to select the medium for your communication task.